CLAIRE MARIE AMAYA

BRAND STRATEGY, CONTENT
& CREATIVE DIRECTION

01    D.LOUISE IN SOUTH AFRICA SUMMER 26’CREATIVE DIRECTION
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02    D.LOUISE X WHAT EM WORE 
ASSISTED/CREATIVE DIRECTION
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03    ...AT SLOANE - MAYA STEPIENASSISTED
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04    ...AT SLOANE - TINKAUDASSISTED
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05    CHOTTO MATTE - MILIANEYES


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SERVICES

BRAND STRATEGY
CAMPAIGN DEVELOPMENT
WRITING & EDITORIAL
CONTENT PRODUCTION & CURATION
CREATIVE DIRECTION
Claire Marie Amaya is a brand strategist, marketing consultant, and curator working across luxury, fashion, and the arts. Her practice explores the intersection of culture and commerce, developing brand narratives, partnerships, and creative strategies that connect artistic thinking with commercial impact.

She earned her Bachelor of Arts at CUA in Washington DC and her Master's in Art & Cultural Enterprise at Central Saint Martins.  
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...AT SLOANE - Communications, brand identity, copywriting, content strategy,  PR, events & partnerships

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D.LOUISE - Social media, content strategy, creative direction, influencer marketing, partnerships & brand campaigns

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CHOTTO MATTE  - Creative direction, communications, brand & content strategy, tone of voice, copywriting

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KROW - Account & project management, campaign delivery, creative direction, brand storytelling & cultural strategy

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THE PIECE PALETTE - Curation,  concept, writing, programming, event management, brand & content strategy

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DEEPER INTO MOVIES - Event management, writing

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WRITING 

Cultural Criticism, Reviews & Essays

Agony & Ecstasy: Transverberation, Feminine Jouissance, Hysteria and ‘Girls in Crisis’ |  Everyone is a girl, January 2026

EXTRACTING THE OBSCENE | POSTPOSTPOST, JUNE 2026.

REVIEW: Notes for a Shared Space | La Cultura, May 2026.

INTERVIEW: Florence Dwyer: DesignLab Nation resident | July 2023.

Research/Theory

Case Study: Al-Wah’at Collective, Wild Hedges

Case Study: ImillaSkate Collective

Metamodernism & Vulgar Images

THE PIECE PALETTE SUBSTACK
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